What you will study
Study customer behaviour and personas, routes to market and the differences between consumer and business audiences. The marketing mix links product, price, distribution and promotion with people, processes and customer experience.
Specialist direction
The specialist route prepares students for multichannel marketing-assistant work.
Where it can lead
Related directions include market research, marketing operations, advertising support and public relations, with further study or higher apprenticeships possible.
Course structure and entry
This is a two-year Level 3 programme with an employer placement. Entry requirements and available specialisms are set by the school or college.
Source review
Programme overview checked against the official T Levels subject guide on 9 September 2026.